About Small Format.
My name is Alex Sansone, the founder of Small Format. I've been a filmmaker since the age of 13 and have remembered cameras always being expensive.
The Small Format Primes are professional camera lenses universally adapted to smartphone cameras. The word "prime" means fixed focal length, typically prime lenses are known for their fast aperture to achieve depth of field - a term used to describe "portrait mode" that can be found on a lot of different smartphones which achieves depth of field through code. Small Format Primes have no digital components, and are more like you're using an actual film SLR camera.
Our mission is to make filmmaking affordable. Follow us to stay up to date on our latest products in our effort to grow and expand.